ECCO

ECCO X Pensole Master Class

This project was a 5-week class working as a team with 2 Footwear designers and a Color & Material designer to create a collection for the Outdoor Category. We were connected to the same consumer: an active women with special needs and a unique story.

As a Footwear designer my role in this project was to design a yoga shoe for Ecco's Design Lab.

October 2015

Designskolen Kolding, Denmark.

Astrid is a young women in the age of 28. She is adventurous and loves the nature. She likes to try new things outdoor and spend her leisure time in the forest. She describes herself as a powerful women always looking for different challenges.

I used insect wings as inspiration and the property of being hydrophobic surfaces, meaning they are waterproof and self-cleaning.

Outdoor yoga in grass.

Final design is all about freshness and breathability, a fingerless sock silhouette with an opened lateral area and a delicate slingback that works perfectly with the sensation of feeling free on the grass.

For the outsole I used a special pattern inspired by the insect wings made in a special rubber with enough traction so that in contact with the mat will avoid slippery.

And for materials we decided to use ariaprene, that have the quality to be tight when it needed and at the same time have the feeling of a second skin, which allows to have the best motion.

CMD Anne Hagsten Le Favre

Every Ecco Yoga pack contains:

A pair of shoes.

Yoga straps for stretching exercises.

Anti-slip mat.

COLOR STUDIES

Color studies for a room transformation using different design tools, considering color theory, light, orientation, view, space, and trends.

Resulting into a creative one of a kind concept that will serve mainly as a bedroom and also as a design studio.

Special thanks to Ángela Alba, mexican colorist that guide me trough this process.

Mexico City

PNCA Apparel Program

Functional apparel project.

Represent PENSOLE X PNCA Apparel Program at FN Platform

The idea was to show how the different parts of a jockey jacket for Under Armour have the intention to perform in different kind of levels, offering a different product and a complete experience.

August, 2017

Las Vegas, Nevada.

STINGRAY

Handbag Design & Fashion Accessories Course.

CENTRO

The job was to design a handbag from the conceptual idea looking for a simple and elegant style. After that, I prepared all the patterns, cut the leather and use an industrial straight machine to manufacture it.

Made all in leather, Stingray is a handbag with a rigid rectangular structure. Its cover is soft and the top piece has a stingray texture with a simple centerpiece to close it. The interior is lined in gray suede and has a small additional pocket.

*Photography by Nicolás Olivares

August, 2013

Mexico City

CAMPER

1st FN Platform Challenge 2016
Pensole Academy

6 Weeks to develop a new shoe for Camper under the COSMO Category. The main idea was to design a delicate and stylish silhouette for the modern women.

December 2015 - January 2016

Mexico City & Portland, OR.

EXPERIMENTAL TEXTILE COLLECTION

Textile Design & Fashion Course

UNAM

A project inspired by candy cotton and minerals.

Including the softness and lightness of the candy cotton colors and adding small metallic finishes.

All the fabrics are individually hand-manipulated with different techniques such as foil application, french knot embroidery, candle burn, removing threads and mixing fabrics.

July, 2014

Mexico City

Venus

International Shoe Contest | 18th Edition

"La grande Belleza. - Da Venere a Marilyn Monroe"

My submission was inspired by Venus the goddess, who was attributed to love, beauty and fertility. The legend says she was born extremely beautiful so the main responsible to dressed her were the four seasons of the year.

I designed a unique shoe for each season (Winter, Spring, Summer & Fall) that the goddess would have used. In every concept I took elements from different moodboards where I include textures, colors and feelings.

Enjoy!

February, 2018

Mexico City

WSC 2017

World Sneaker Championship 2017 x Pensole

Latest submission for this global design sneaker tournament.

From over 13,000 submissions I had the opportunity to show my work and be part of the Top 32 designs around the world.

This lifestyle shoe is all made in recovered knit with a sock-like texture, a translucent floating heel made in hard TPU, and a soft outsole made in rubber to make it more comfortable.

March 2017.

Mexico City

Pensole WSC - Lidia Contreras

NIKE APPAREL

Represent PENSOLE & MLAB X PNCA Program at FN Platform

Color and material design applied to a small collection of Nike Apparel for the SS18 season.

Main inspiration was the new origins that evokes the emergence of new textures and translucent finishes as well as fast drying. Like when something emerges it is soft, young looking but with enough resistance and fluid movement, capable to face any circumstance.

August, 2017

Las Vegas, Nevada.

NB

Submission for Pensole footwear design program hosted by New Balance.

November 2016.

Mexico City

Render by hand - Submission

Digital Sketch

Mars 2020

Shoe contest.

A small collection based on the future theme. The main task was a design for the human settlement on Mars for 2020.

Inspired by the strong and independent women who are aware of danger and constantly looking for protection and preparing for the coming changes.

The final collection consists in three concepts, however, the judges chose only one of them, which was later developed into a final sample.

July - November 2016

Mexico City.

I started sketching thinking of what type of shoe do a woman need for an unknown surface.

Black, white and iridiscent finishes were suggested by judges for use in your color palette.

The central concept was chosen by judges to go further with it and be developed in to a final sample. The design consists in a high platform with ankle straps that follows the line of your leg.

2-Piece 3D Printed Sole

Prototype

Air Max 90

De La Sole Nike Sportswear x Pensole Academy

1st Workshop in Mexico

A week working with the iconic Air max 90. Learning about sketching and the right proportions in order to propose a new idea using the same shoe silhouette.

November 2013

Mexico City.

ANANÁ

Textile Design & Fashion Course
UNAM

Ananá is a whole project in which I involve different areas of design.

The main task was to create a digital pattern and apply it into a fabric, considering print processes, textile fibers, fashion trends and season.

As a result, I expose a garment with a kimono -like silhouette and floaty transparency texture.

*Photography by Nicolás Olivares

July, 2014

Mexico City

-Close up
Pattern design with pineapple inspiration

-Rapport
Digital file for printing. Size: 1 meter x 1 meter

Coffee?

Submission for Footlocker & Under Armour Class x Pensole

Soft and delicate are the main words that describes best this Color & Material board. It has rough textures balanced with warm colors and a touch of lightness.

For materializing it, I designed the interior of a coffee shop & bakery where I explore how the customers can feel attracted to the place through a comfortable environment and make them come back.

January,2016

Ideation sketches